You don't have to worry if you're not familiar with Pinterest or require a refresher.

This step-by-step guide will show how to promote your blog through Pinterest. From setting up a company account to creating visually appealing posts and utilizing hashtags to get the job done!

I'll share some examples of food-related and food blogs in my blog. However, the strategies I provide can be utilized by anyone looking to boost blog traffic!

Let's get started!

Effective Strategies to Promote Your Blog on Pinterest

1. Create an account for a Pinterest business account

If you are considering using Pinterest to blog I would highly recommend creating an account for business.

Here are a few reasons:

Rich pins: pins reveal the details of your content, revealing details such as ingredients, prices and availability. They are loved by users and they increase click-through rates on your website.

Analytics: Prepare yourself to enjoy some amazing analytics! The marketing analytics on Pinterest provide information about your audience as well as engagement and performance. It's like having a secret network to help you create relevant content.

Ads: Put on your marketing hat, and get into Pinterest ads. Design targeted ads that target certain demographics, preferences and behaviours. It's a great tool to expand your reach and also drives visitors via Pinterest to your website.

Promoted Pins: Highlight your website on Pinterest through Promoted Pins. Get them noticed by paying to display them to more users. More views, more clicks and the chance of gaining regular readers.

2. Claim your site's listing on Pinterest

The process of registering your site is easy, and is an essential step in the process of setting up your website!

Imagine holding your hand up and saying, "Hey Pinterest, this website is mine!" When you claim your website it lets Pinterest know that you're their owner.

And you know what? It comes with some delicious benefits!

All pins that contain your domain name will be linked to your Pinterest account. You can also connect your domain's URL to your profile, which grants the ability to access Pinterest Analytics, and enables Rich Pins for your account.

To make things easy I'll help you navigate the steps of connecting Pinterest with WordPress (the most popular platform for creating food blogs).

3. Get Rich Pins

You don't have to apply to be eligible for Rich Pins. Once your account has been set up and you've claimed your site then you'll be able to get Rich Pins!

Rich Pins differ from normal Pins. They automatically pull data from your website and display it on your Pinterest. This additional information makes your chances higher That interested users will go to your blog and browse your blog's content.

Three kinds of Rich Pins:

Article Rich Pins: Have you ever wondered, "How do I promote my Pinterest article?" To get your article promoted on Pinterest You require the article Rich Pins. These pins are all about blog posts. These pins feature titles, and descriptions of meta and author, which makes your blog post more attractive to visitors.

Recipe Rich Pinterest: These show the name, size of the service cooking time, ratings and the most delicious listing of the ingredients.

Products Rich Pins: When your business is all about selling products These pins are your best-kept secret weapon. When they are linked to pages for products they update automatically with the most recent prices and information about availability.

Traditionally finding Rich Pins is a hassle. The process of rewriting metadata codes for each recipe can be laborious and susceptible to errors.

However, when you use Tasty Recipes, that hassle has been eliminated! Its WordPress recipe plugin handles everything for you.

Your recipes will automatically be Recipe Rich Pinterest pins. Pinterest. No coding, no extra steps. All you need are those gorgeous and informative pins that drive visitors to your website.

Note: To download your favourite Pinterest images, use a Pinterest image downloader for quick and easy access.

4. Make Pinterest more efficient

Let's get into the thrilling part of the process: making Pinterest board and Pinterest pins!

Making visual content is a crucial component in your Pinterest plan of action for marketing. The more appealing it is to click the more people you receive to your website.

  1. Begin by examining relevant boards
  • Create 10 boards that align with your blog's topics and the audience you are targeting.
  • Be specific in your area of expertise to meet your target people's needs.
  1. Pin and choose cover images
  • Pin 10-20 pins relevant on each board. Pin 10-20 pins to each.
  • Choose a new cover image every time you make the board.
  1. Design a board with a logo
  • Alongside the topic boards, make sure you create a "branded board" that includes your blog's name.
  • For example, "Most Popular BLOG NAME Posts" works great. Then, your reader quickly discovers your blog's content when they go to the Pinterest profile.
  1. Add descriptions
  • Descriptions can provide context for your target audience as well as can be useful for Pinterest.
  • These descriptions improve traffic as well as engagement and reach, therefore it's worth the effort.

Keep in mind that your Pinterest account should direct people to your posts. Therefore, let your imagination flow create appealing boards and let your profile shine!

5. Create click-worthy pins

I've compiled some tips to help you design and improve your pins. create descriptions and titles make the most of hashtags, and employ keywords.

Applying these strategies will improve Your Pinterest SEO, draw the right crowd and increase the exposure of your website on search engines.

Images

  • Canva is a great tool for creating Pinterest pins that function both on mobile and desktop devices. It's free, comes with templates and graphics skills are required to design.
  • Create 2-4 unique images per post (using different fonts, images and colours) to give your viewers more options for pinning images.
  • Make sure to save plain images also, since some people prefer them to photos that contain text.

6. Join or create group boards

Collaboration alongside other bloggers by joining groups or creating group boards around your blog's topic.

These shared spaces let you show off your pins to a broader audience, resulting in the possibility of more engagement and a greater number of viewers. The more people who visit your Pins the more readers can drive to your blog's amazing content!

For starters, reach out to other fellow Pinners or browse on other boards! After that, click your Join Board button or ask for an invitation. Follow the guidelines of the board and begin pinning to the board. Other people will repin your content, and the content is shared with a wider public.

7. Get Tasty Pins, the Tasty Pins plugin

Are you looking to update your strategy for digital advertising to Pinterest?

I'd like to introduce the WordPress Pinterest plugin called Tasty Pins. It was designed specifically to improve your Pinterest presence and to increase the visibility of your blog.

Here's how you can gain that much-coveted traffic

SEO's superpowers: Tasty Pins allows you to include Pinterest-specific, hidden descriptions and alt texts in your images, which makes your pins more searchable by the algorithm of Pinterest. This will mean more visibility for the blog as well as a greater likelihood of driving traffic to your site.

The art of crafting engaging descriptions: For your Pinterest posts is easy to use Tasty Pins. It is possible to write descriptions with keywords which not only draw Pinterest users but also increase the visibility of your search results. This is a win-win to increase clicks and bring visitors to your blog.

Control over pinning: Tasty Pins offers you complete control over the pinning strategy you use. You can mark certain images to be "hidden" to prevent them from being pinned, which ensures that only the top images are pinned. The most optimized and high-quality images will represent your blog's content on Pinterest.

If you're determined to harness the potential that Pinterest's platform for social media can provide to increase Pinterest visitors to your site, Tasty Pins is your secret weapon.